Posted on May 19, 2010.
Autobook Review: "Six men who built the modern automobile industry" Based on the lives of six large icons of the automotive industry, this book takes you through inspiration, ego, the spirit of cooperation and competition, and their passion to succeed. Magic, written by Richard Johnson, he forces the reader to ride the waves of the automotive industry with six icons.
Each of the six personalities discussed in the book had an aura of zeal about them and have left their mark on the automotive industry eternal.
Henry Ford II (September 4, 1917 - September 29, 1987): The small-son of the founder of Ford Motor Company is a leader in strategic thinking and autocratic / aggressive management style. His hiring and firing of Lee Iacocca, and propelling the company to become the fourth largest industrial company in the world in 1980 when he retired a few popular events of his career.
Lee Iacocca (October 15, 1924 -): it is known as the mastermind behind the success of the Ford Mustang and a savior of Chrysler. His gratitude for his "56 for 56" campaign, then moving to become president of Ford Division, and its differences with Henry Ford II that led to his being fired several popular plays of his career.
Soichiro Honda (November 17, 1906 to August 5, 1991): He was the father of Honda Motor Co., Ltd, which took the company and the Japanese auto industry to new heights. Even at the age of 77 years, he holds a private pilot's license, loved skiing, hang-gliding and ballooning appreciated.
Eberhard von Kuenheim (October 2, 1928 -) He is considered the father of the BMW, who is credited with transforming a small Bavarian manufacturer into a worldwide name. One of his famous quotes was "at high altitude, the eagle prefers to fly alone."
To learn more about the book and the people he speaks to follow me through the link below.
