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According to foreign media, Apple Mac computers in recent years, the market share has continued to grow. However, with Microsoft's Windows 7 operating system for the sale next week, Apple Mac computer companies will be tested.

In the long run, almost no one who will have an impact on Microsoft's operating system market share from Apple, Apple has some advantages, but a lot of Apple users, and are not concerned Windows system.

But some analysts warned, Windows 7 will weaken the edge of Apple and Mac computers and cause price pressures, particularly on the U.S. market. Microsoft in early 2007 the launch of Vista, there are a series of problems, and has been widely criticized by the media, which allowed the development potential of Apple. However, Windows 7 in the initial assessment of the criticism. If the system can indeed achieve the performance evaluation, Apple will not be able to rely on Windows-inferiority as a dynamic sales.

Apple is not too concerned about the current version of Windows 7. Apple spokesman Bill Evans (Bill Evans), said: "The new Mac users are constantly telling us they have made various Windows problems tired, they want ease of use of Mac computers, stability and security . After all, Windows 7 is still Windows. "

Win7 marketing or genuine Apple

Some analysts even think that Microsoft Windows 7 has advertised for help Apple. The campaign will encourage consumers in stores, thereby increasing the overall sales of the computer. Amtech Broadpoint analyst Brian Marshall (Brian Marshall), said: "Apple is very special, only apply to the company itself, rather than relying on other parties." He cited research data show that over the years, Microsoft has released a new version of Windows systems must become a catalyst for sales of Macintosh computers.

Although the iPhone (mobile Internet) firms facing more pressure, Apple can still get a substantial income through the computer industry. Ending in June this year, this quarter, Apple's Mac computers revenues contributed about 40%.

Marshall believes that the next 5-10 years, the market share of Apple in the computer will double. Enderle Group principal analyst Rob Enderle of the same opinion. He also noted that the unrestricted sale of Windows 7 will push sales of Mac computers.

He said: "This will lead all sales. Windows 7, Microsoft made a lot of marketing expenses, which drives many people into stores, they contribute additional passenger traffic to Apple. "However, he warned:" Windows 7 is very good, did not occur in the Vista last issue, while Apple continues to gain market share is difficult. "

Gartner Research Institute said that even if Apple did not enter the PC manufacturers in the world market five strong, but Apple's U.S. market was ranked No. 4. Apple's market share in the U.S. was 8.7%, more than three years of 4.6%. Apple ended the quarter June Macs sold 2.6 million units, an increase of 4%.

NPD analyst Stephen Baker argues that Apple has recently faced a greater threat to Windows PCs in price reductions, as well as the U.S. economy is in recession. Microsoft and Apple's competition is not the whole market. He said: "We have always loved Microsoft and Apple on the other side, I am not sure of the market situation is so simple. Customers can buy products from two companies and two products were found to value. "