Hawker Beechcraft Parts

You know you need to work harder than ever to find customers and reassure them that your airline is healthy and that investment in aviation is good business. But your marketing budget is not what it was a year ago, and you can be eliminated or put off hiring personnel and marketing information technology. How can you find new customers and get out of the current economic crisis healthier than ever?

1) Embrace The controversy!

2) Use Low-Cost, high credibility to social media

3) use of expert consultants

Embracing the controversy

The CEOs of General Motors Corp., Ford Motor Co. and Chrysler LLC journey from Detroit to Washington DC to appear before a U.S. House Committee on Financial Services to advocate for $ 25 billion in federal aid.

Legislators (and press) has criticized the auto execs to fly in private jets separate Washington.

"You could not demoted to the first class or something, or jet-common or something to happen here?" Asked Rep. Gary Ackerman, a Democrat from New York.

The press and public may have related service business jet with the waste and excess, but Cessna and Hawker Beechcraft use publicity to highlight the business case for their products.

Cessna has launched a campaign to take on the controversy directly. On the site of Cessna Rise ( www.cessnarise.com )

Shame on those who suggest that business aviation is a little more than a frivolous enterprise. Focusing on facts more hyperbole, he jumped clear why you fly. Study after study shows that companies operating business aircraft better than competitors who do not. It is simply to take advantage of tools to do your job.

Hawker Beechcraft is to reduce costs in other areas, but also takes the criticism head on. Advertising for the new Beechcraft King Air 350 is titled - "reasonable enough to impress any committee of Congress.

Engage the controversy is apparently working for them. At least it's getting more publicity than they would have paid for. Radio personality Rush Limbaugh featured the announcement on his popular (and controversial) show. Charles Mayer, VP Hawker Beechcraft marketing, says that people are surprisingly receptive to advertising.

The National Business Aviation Association (NBAA) and the General Association of Flight manufacturers have also teamed up to create the Avion No winning campaign, which includes studies, videos, commercials and educational tools for airlines.

Use Low-Cost, high credibility to social media

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Social media is the modern and high-tech word-of-mouth.

Social media campaigns can include blog entries, articles and press releases. These types of content are often considered more credible than content that is always on "your business website traditional" for two reasons - first, these blog entries, articles and press releases are underway, which is absolutely indispensable today's evolving climate information, and 2) the writer is usually identified and linked to other known features.

Search engines like Google, Yahoo, MSN and send more traffic to sites that rank higher on the basis of criteria they use. These sites generally higher criteria when they understand a lot of content, using keywords that are relevant to current events and industry they are associated and have many links to other sites. These links can come from other sites (such as references to your suppliers, customers and industry partners) of articles published on other sites, blocked.